#TheLatinaThing

Puerto Ricans are known for their fiery personalities and sass; we don't take anything sitting down and if you mess with one of us, the entire village comes at you. It's hard to explain to outsiders how much we value the clan matriarchy, even when there is still a very strong machismo entitlement embedded in... Continue Reading →

Microtrends: The Small Forces Behind Tomorrow’s Big Challenges

Mark J Penn, with E. Kinney Zalesne, wrote a very insightful and somewhat prophetic book about the up and coming minorities groups that would become a force in USA politics and social/cultural reform. Intent on highlighting which market segments advertisements and policies should target and rally behind, the authors share statistics, graphs, charts and background... Continue Reading →

Laws Were Meant To Be Broken

There is something to be said about the way laws are enacted and enforced in the United States. In theory, regulations are passed to protect the unalienable rights the constitution and Bill of Rights grant citizens. From protecting the constituents' lives to enacting social reform, legislation ensures that we all agree on the value of... Continue Reading →

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