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Book Reviews MBA Chronicles: Class of 2019

Microtrends: The Small Forces Behind Tomorrow’s Big Challenges

Mark J Penn, with E. Kinney Zalesne, wrote a very insightful and somewhat prophetic book about the up and coming minorities groups that would become a force in USA politics and social/cultural reform. Intent on highlighting which market segments advertisements and policies should target and rally behind, the authors share statistics, graphs, charts and background […]

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Book Reviews Comic Books and Super Heroes Mrs Enginerd Women Who Kick Ass In Gaming And Beyond

She Changed Comics (Image)

Finally! A book about women who challenged and impacted the comic book industry. Featuring the likes of Gail Simone, Jill Thompson and Aline Komisnky, it is full of contemporary references that will resonate with comic book enthusiasts. Is it perfect? Close to it. Is it missing people? Even the editors say it probably does. Will […]