Microtrends: The Small Forces Behind Tomorrow’s Big Challenges

Mark J Penn, with E. Kinney Zalesne, wrote a very insightful and somewhat prophetic book about the up and coming minorities groups that would become a force in USA politics and social/cultural reform. Intent on highlighting which market segments advertisements and policies should target and rally behind, the authors share statistics, graphs, charts and background... Continue Reading →

With Great Power Comes Great Responsibility

Spiderman's loving uncle has been quoted and paraphrased many times when addressing the responsibility of being accountable for your actions. The message is very clear: One must be bold and daring, just and strong, when granted the ability to effect and affect change. What good is it that we can fly, regenerate, or even see... Continue Reading →

Ghostbusters (2016)

The new Ghostbusters movie is a reimagining of the original 1984 title that featured Dan Aykroyd (Ray Stantz), Bill Murray (Peter Venkman), Harold Ramis (Dr. Egon Spengler) and Ernie Hudson (Winston Zeddemore). The problem was that instead of men the new cast is composed of women. *Gasp* Backlash aside, people thought that the movie had... Continue Reading →

Proof: The Science of Booze

Adam Rogers goes on a quest to find out why booze is so important to our society. From the moment fermentation was discovered to the day we domesticated yeast, our civilization has spent millenia perfecting the art of producing alcoholic beverages. Some claim that the first humans that settled down and became farmers did so... Continue Reading →

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