Microtrends: The Small Forces Behind Tomorrow’s Big Challenges

Mark J Penn, with E. Kinney Zalesne, wrote a very insightful and somewhat prophetic book about the up and coming minorities groups that would become a force in USA politics and social/cultural reform. Intent on highlighting which market segments advertisements and policies should target and rally behind, the authors share statistics, graphs, charts and background... Continue Reading →

Is there an ideal team size? Yup!

I've been asking myself this question since the beginning of my MBA program because we keep being assigned to work in teams of different sizes with different people with no discernible results other than earning a grade. It felt a bit like working in Corporate America, where managers may have teams of tens or hundreds... Continue Reading →

Professional Envy, the Gods of Engineering and Science, and What Intertia and Entropy Can Do To Our Careers

There's one feedback item that has haunted my career: You are never at your desk! Because the word never is an absolute, my first response is to remind them that no one is ever at their desks 24/7 but that clearly doesn't appease them. Between bathroom breaks, networking/mentoring, design reviews, community building, family crises and... Continue Reading →

The Modern Evolution of Nintendo

For my MBA strategy class, my husband and I decided to dissect the success of the little Japanese Company that redefined video games; the pioneer and innovator in an industry that is now run by Sony and Microsoft. Nintendo was once the destroyer of consoles, the end all behemoth that could not be annihilated but... Continue Reading →

Leading from Behind

I've heard this term a lot recently, especially in business settings, because there is a need to let employees innovate and take charge of their own destinies while keeping in mind the bottom line. When you think about it, revolutions start behind closed doors, after many dissenting voices get organized from the back of the... Continue Reading →

Starting the MBA Journey, Together

Two years after being laid off, my husband and I decided to pursue an MBA in Technology. Yes, you read that correctly: together. We met on the first day of college, both pursuing engineering undergrad degrees, at an English Honors class that got cancelled. Two years later we formally started to date, right after 9/11... Continue Reading →

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