Microtrends: The Small Forces Behind Tomorrow’s Big Challenges

Mark J Penn, with E. Kinney Zalesne, wrote a very insightful and somewhat prophetic book about the up and coming minorities groups that would become a force in USA politics and social/cultural reform. Intent on highlighting which market segments advertisements and policies should target and rally behind, the authors share statistics, graphs, charts and background... Continue Reading →

Contagious: Why Things Catch On

Jonah Berger uses his Wharton education experiences and professional study findings to explain why certain ideas stick and others flop. Although Gladwell and Kahneman have broached the subject in other books I have reviewed, no one has really dissected the art of transmitting information and making certain topics trend faster than others. Yes, marketing is... Continue Reading →

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