Contagious: Why Things Catch On

Jonah Berger uses his Wharton education experiences and professional study findings to explain why certain ideas stick and others flop. Although Gladwell and Kahneman have broached the subject in other books I have reviewed, no one has really dissected the art of transmitting information and making certain topics trend faster than others. Yes, marketing is... Continue Reading →

Gotta Catch Em All!

Pokémon Go hasn't had a great start service wise but it has been good enough that it has created a firestorm. Everyone I know if either enjoying or hating the game, and some have quickly changed their minds about how it is a waste of time because of all the good that has come from... Continue Reading →

My Beef With Pokémon Go

"Hello, my name is MrsEnginerd and I play Pokémon Go because I like it." It is hard to admit than in my mid 30s I enjoy playing Pokémon Go. Maybe it is the half Millennial in me or it could be the competitiveness of the Gen Xer half but there is something about this clever... Continue Reading →

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