Contagious: Why Things Catch On

Jonah Berger uses his Wharton education experiences and professional study findings to explain why certain ideas stick and others flop. Although Gladwell and Kahneman have broached the subject in other books I have reviewed, no one has really dissected the art of transmitting information and making certain topics trend faster than others. Yes, marketing is... Continue Reading →

Blog at WordPress.com.

Up ↑

%d bloggers like this: