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Book Reviews MBA Chronicles: Class of 2019

Microtrends: The Small Forces Behind Tomorrow’s Big Challenges

Mark J Penn, with E. Kinney Zalesne, wrote a very insightful and somewhat prophetic book about the up and coming minorities groups that would become a force in USA politics and social/cultural reform. Intent on highlighting which market segments advertisements and policies should target and rally behind, the authors share statistics, graphs, charts and background […]

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Layoff Mrs Enginerd

The Layoff: Year Three Post Mortem

On March 20th, 2018 I celebrated year three of the layoff date. However, I was gainfully employed after a short 10 month self-imposed sabbatical, with a reintroduction into service date of January 15th, 2016. Many will wonder why I still commemorate this date and the reason is very simple: I started the blog right after […]

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Adulting Château Enginerd Love and Marriage Mrs Enginerd

10 Ways to Make Business With Friends and Family Work Out

One of the many reasons business partnerships fail is unmet expectations. Be it contractual obligations, delays or bad decision making, communicating what the needs, requirements and nice to haves are essential to ensuring success. A contract can be broken and money can disapear down black holes; litigation can end up giving you undesirable outcomes. As […]

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Adulting Etiquette Mrs Enginerd

“Do You Want Me To Interpret or Translate?”

The first time I noticed the difference between a translator and an interpreter was during the 1996 Miss Universe pageant. Alicia Machado, Miss Venezuela, was answering the questions in Spanish but what the assigned translator said in English was a better, more polished interpretation of what she had mentioned. The realization that the person communicating […]

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Mrs Enginerd Travel

London Calling: 8 Days In Farnborough [On Business]

The last time I was in London it was 2004. Security was fierce because of the attack on NYC’s Twin Towers three years earlier. I had recently completed my engineering degree and my mom decided to take us on a whirlwind bus tour of Europe. Our trip was in economy class, and we were stuck […]

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Mrs Enginerd Travel

The Life From Business Class: Delta and Virgin Atlantic Style

The last time I flew in a Business Class seat on an international flight was 2009. United, Delta and Northwest had recently unveiled a plan to upgrade their fleet to lie flat seats, a subject I was familiar with as an airline seats program engineer. At the time the most recline you could get to […]