Microtrends: The Small Forces Behind Tomorrow’s Big Challenges

Mark J Penn, with E. Kinney Zalesne, wrote a very insightful and somewhat prophetic book about the up and coming minorities groups that would become a force in USA politics and social/cultural reform. Intent on highlighting which market segments advertisements and policies should target and rally behind, the authors share statistics, graphs, charts and background... Continue Reading →

Outlander: Romantic Sci-Fi FTW

Picture this: Claire, a WWII nurse, touches some ancient stones in Inverness, near craigh nah dun, and finds herself in the middle of 18th century Scotland. She falls into the hands of the MacKenzie clan and Jamie Fraser, the red haired heir of Lallybroch, Lord in training, whose 6 ft tall and red haired physique... Continue Reading →

Outlander: Saturday’s Guilty Pleasure

Diana Gabaldon decided to create a sci-fi fantasy period piece to delight the world, making them fall in love with Scotland and its Highlands. Taking advantage of the rich history and scenery of the 18th century, which included castles, farms and very juicy royal drama, she composed a story that was not only riveting but... Continue Reading →

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