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Book Reviews MBA Chronicles: Class of 2019

Microtrends: The Small Forces Behind Tomorrow’s Big Challenges

Mark J Penn, with E. Kinney Zalesne, wrote a very insightful and somewhat prophetic book about the up and coming minorities groups that would become a force in USA politics and social/cultural reform. Intent on highlighting which market segments advertisements and policies should target and rally behind, the authors share statistics, graphs, charts and background […]

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Adulting Mrs Enginerd

“A Nation, under God, Indivisible…”

We are standing at a crossroads. The high road looks like the right one to take but with so many people going low you start to wonder if you can endure the hike. It feels like common sense is common anymore and all the guise of civility has been ripped off our shoulders. Why are […]