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Tag: trends

Just Hit Send: How the Social Media Revolution Has Shaped Global Policy

Post author By MrsEnginerd
Post date December 3, 2018
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Originally handed in as a TMBA Global Business paper. INTRODUCTION According to Richard Florida’s analysis of global business published in The Atlantic Monthly in 2005, the world is not round – it is spiky. Globalization has all but erased the geopolitical boundaries of our third grade social studies course maps, enabling information and people to […]

Book Reviews MBA Chronicles: Class of 2019

Microtrends: The Small Forces Behind Tomorrow’s Big Challenges

Post author By MrsEnginerd
Post date July 7, 2018
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Mark J Penn, with E. Kinney Zalesne, wrote a very insightful and somewhat prophetic book about the up and coming minorities groups that would become a force in USA politics and social/cultural reform. Intent on highlighting which market segments advertisements and policies should target and rally behind, the authors share statistics, graphs, charts and background […]