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Mrs Enginerd Nerd Stuff

Save $$$ While Spending $$$: Predictive Behavior Algorithms, FTW

When I go out to purchase an item, nine out of ten times my decision is based on the type of coupons I have for the store, the average cost of the item on sale, and the establishment’s return policy. However, I must confess these stores send me promos that I receive via snail mail […]

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Book Reviews Mrs Enginerd

Subliminal By Leonard Mlodinow

Subliminal, How Your Unconscious Mind Rules Your Behavior, by Leonard Mlodinow is a fabulous exploration of our subconscious mind and how it drives us. Amazingly, a lot of people are quick to dismiss the power of suggestions and hidden messages because they don’t understand that our brains process information even when we aren’t consciously aware. […]